Rohan Monteiro

  Writing, requires the wearing of many hats. Its tempting to focus on honing your craft and leaving everything else to the professionals. It was one of those lessons hammered into us during our MBA days — outsource everything that isn’t a core competence and focus on what you are good at. The real world challenge, however is that we still need to find semi-competent sources to outsource the other processes to. Bear in mind, these are still essential processes, they are just not ones where we have an edge and so we tend to rely on those who claim they are good at their jobs. For ‘ Shadows Rising’ I chose one particular agency. In retrospect, I should have done a little more research before selecting them. But on the surface, they seemed good enough and I figured what’s the worst that could happen? Turns out, quite a bit. I worked with them for social media posts and Amazon Ads. I have no real complaints about the social media post aspects — there were challenges but nothing that could

 When I was a kid, something happened that I still remember. Maybe kid is the wrong word — I was in 9th grade, so not exactly small and cuddly but not really an adult either. Was just learning how to deal with the idea that the world is full of all sorts of people. Some could be nice, some could be massive dicks. Case in point, we were at Fantasy Land — an amusement park in Mumbai. My first visit there -I was very excited. There were 5 of us — 2 older aunts and me and my two male cousins My two older cousins did not like the idea of babysitting me — they were a year and 2 years older and decided they would ditch me. I remember being afraid — that I would not find my way back. I had no money, no water, I was thirsty and till today I have no sense of direction. I also remember feeling rejected. I wanted the approval of my older cousins, and here they were, running away. I am not built for anger. I knew even then that if I met them again, I would not be angry with them — maybe I should ha